What’s in Amazon’s 3-D Printing Store?

3D Printed Customized Bobbleheads

It’s been six months since Amazon opened their cutting-edge 3D Printing store — and since then, it’s been stocked with many new weird and wonderful products. They’re created on demand, meaning you can add any thing you want, whether it’s your name, your initials, or even a likeness of your own face. Here’s my selection of some of the most interesting new items.

For a shortcut to Amazon’s 3-D printing store, point your browser to
tinyurl.com/AmazonPrints3D
 

Steampunk Phonecase for the iPhone
iPhone Cases (Yes, Really)

It’s ironic that one of the most popular items in Amazon’s 3-D print store is…a case for your iPhone. (Amazon sells a smartphone too — but Amazon’s own vendors have apparently decided that they’ll get more customers by catering to the iPhone crowd!) But you can order those cases in lots of cool patterns — like the Steampunk pattern above — or get an iPhone case printed with wings, a skull, rivulets of blood, or a nice fractal pattern of leaves. One vendor even created a fancy textured ‘weave’ case — and yes, you can carve out your own text along the side of the case!)
 
3D Printed Twerk Snowflake Ornament

Strange Christmas Ornaments

One vendor got the idea of creating Christmas ornaments with a 3-D printer — and then customizing them with some wild patterns. They’re now selling a snowflake-shaped ornament that’s made out of silhouettes of people twerking. And another snowflake ornament uses silhouettes shaped like cannabis leaves. It comes in nine colors — though I’m guessing the most popular one is green. But at least it shows that anything can be printed with a 3-D printer, and you’re not limited to just jewelry, key rings or a dog tag with your dog’s name printed on the inside…
 

Sterling Silver cuff links 3-D printed

Sterling Silver Luxury Cuff links

A company named UCODO is using 3-D printing to create luxury items out of sterling silver. They’ve created a pair of the most gorgeous cuff links I’ve ever seen — retailing for $255 — but you can customize them with your initials. (17576 possibilities!) And Amazon site also shows a special pair where the initials have been thoughtfully replaced with one four-letter word: ‘Love’
 
 
Doctor Who Tardis Cookie Cutter

Doctor Who Tardis Cookie Cutters

“Make cookies that will be remembered throughout time and space!” promises their page on Amazon. (“Cookie Cutter Novice? Or just need to make lots and lots of your very own edible Space and Time Traveling Call Boxes..?”) This two-piece set of Dr. Who cookie cutters lets you stamp all the necessary details right into your dough, after you’ve cut it into perfect Tardis-shaped cookies. “Worked great for sugar cookies, and cutting out polenta,” wrote one reviewer on Amazon. “The impression stayed in the cookies, even after baking…”

 
 
Amazon 3-D printer makes custom personalized bobblehead

Customized Bobbleheads

imagine buying a bobblehead that’s been customized so it looks like you! You can choose the bobblehead’s eye color, hair color, and hairstyle, and even add eyeglasses. (See a picture at the top of this page.) Even the spring inside the bobblehead is generated by the printer, and it’s only when the bobblehead is produced. “Turn yourself, friends, family, and coworkers into bobble heads,” reads the product’s description on Amazon — which suggests it as the ultimate personalized gift.
 
3D Printed Vase from HoloPed

3D-Printed Vase

A high-end nylon polyamid is used to create this attractive piece (in eight different colors) — and it’s the culmination of a lifetime of artistry. A Canadian software engineer (and “a maker by nature”) spent almost 20 years crafting traditional clay sculptures and pottery before deciding to experiment with the new medium of 3-D printing. “I created The Hybrid Core Vase when I was looking for a vase to print for my wife and couldn’t find anything elegant,” explains its page on Amazon.

“I decided to create my own, and have been 3D modeling ever since!”


Remember, for a shortcut to Amazon’s 3-D printing store, point your browser to
tinyurl.com/AmazonPrints3D

Can the iPhone 6 Beat Amazon’s Kindle Fire?

Steve Jobs on an iPhone

The war is on — which smartphone will win? Or is Apple really trying to fight Amazon’s Kindle Fire? It’s fun to watch two giant tech companies trying to out-do each other by creating even more exciting new gadgets. But at some point you have to ask: which fight are we really watching? Did Apple just release a new phone, or a new tablet?!

But my response would be that it doesn’t matter. I always think of the long-term war between Apple and Microsoft. Actually, I remember the way it was acted out in the movie “Pirates of Silicon Valley”. It ends with Steve Jobs confronting Bill Gates over Microsoft’s plans to take over the market for personal computers. Microsoft succeeded, but I like to think that Steve Jobs personally calculated the strategy that would one day help Apple reclaim the lead.

The storyline looks like this. Steve Jobs knows that computers will get smaller and smaller, and eventually “computing” will be mostly practiced on tiny devices that we’d hold in our hands. So back in 2001, Apple releases their first iPod, and quickly carves out a niche in “fresh territory”. The iPod gets better and better, and within 6 years, Apple adds the ability to make phone calls to their handheld devices — and also the ability to run apps. And what was the iPad, really, but a big iPhone, for running apps on a giant screen?

There’s debate now about whether you can really replace a personal computer with a handheld device, but it’s undeniable that people love owning a tablet. Amazon, of course, has been selling Kindles for the last 7 years, and they introduced their own line of multimedia tablets in 2011. But the Kindle Fire may just have been a defensive move by Amazon — to make sure Apple didn’t lure away everyone who wanted to read ebooks on a handheld device.

And then Amazon launched an offensive move — releasing a smartphone of their own. The Fire Phone was even discounted massively this week, from $199 apiece to just 99 cents (with a two-year service contract). But I’m still wondering if we’re missing the real battle that Amazon is fighting here. The Fire Phone comes with a “Firefly” feature which makes it easy to instantly purchase items (using your Amazon account to automatically handle all the billing). Maybe Amazon isn’t worried about losing customer’s who’d buy ebooks, digital readers, or even handheld tablets.

Maybe Amazon’s worried about losing ground in the war for all commerce — the ability to handle every payment that gets made on a mobile device.

Amazon adds Audio Books to the Kindle Store!


A few minutes ago, Amazon made a big announcement. If you point your Kindle 3 to Amazon’s Kindle store, you’ll now see a new link at the top of the page — “Audible Audiobooks”. Amazon will now wirelessly deliver audio books — read by a human voice — directly to your Kindle 3 over a Wi-Fi connection! You can now purchase these audiobooks right there on your Kindle, including 3,747 mystery/thriller books, 5,255 children’s books, and 14,449 works of fiction.

“We’re very excited to announce that more than 50,000 Audible Audiobooks are now available for purchase or download on the latest Kindle via Wi-Fi delivery,” Amazon posted in the Kindle’s discussion forum at Amazon.com. And they’ll give you two free audio books — the digital version of a “book on tape” — if you sign up for a 30-day free trial! It’s always been an intriguing way to use your Kindle, and Amazon’s new policy should make it much easier to enjoy a new audio book. Prior to today, “you had to transfer it,” an Audible representative told me this morning. You’d use your web browser to download the audio book to your computer’s hard drive — and then you’d have to connect your USB cable to your Kindle, and manually upload the audio book.

“Now you can do either way,” she explained. Using your Kindle 3’s ability to make a WI-Fi connection to your computer, you can transmit the audio books directly into your Kindle…

Of course, you don’t have to listen to the audio book on a Kindle. You can also listen to the same file on your iPod, iPhone, or Blackberry, or even on an mp3 player. What they’re selling is the convenience of enjoying a book with your ears. “Now you can catch up on books even when you can’t read,” boasts Amazon’s web page, “during your commute, while working out, anytime and anywhere.”

I was surprised by the selection of audio books that are now available. There’s even an audio version of “Pride and Prejudice and Zombies” and several books which are actually read to you by their author, including two by Jon Stewart and Donald Rumsfeld’s “Known and Unknown.” For the next three months, they’ll let new customers explore Audible’s service at a lower monthly subscription price — just $7.49 a month. (After three months, the cost of the subscription increases to $14.95.) These subscribers get one free audio book each month, plus a 30% discount on any subsequent audiobook purchase. And they’re even throwing in a free daily subscription to audio versions of The New York Times or The Wall Street Journal.

But what’s also interesting is the way Amazon announced this change. They didn’t issue a press release. Instead they quietly slipped the news into Amazon’s Kindle discussion forum at Amazon.com. There was also a post on the official Twitter feed of the Amazon Kindle team. (“The latest Kindle now offers wireless delivery of more than 50,000 Audible Audiobooks via Wi-Fi.”) And of course, Amazon also snuck an announcement onto the Kindle’s official page on Facebook (at Facebook.com/Kindle)

The news created a small frenzy of excitement. (Within an hour more than 250 people had clicked the announcement’s “Like” icon.) And it’s been really fun to read the real-time reactions from Kindle owners. “isn’t the term ‘audible audiobook’ redundant?” someone asked — before being reminded that Audible is the name of the web site! But another user posted enthusiastically that “That is awesome I have been waiting for this option.

“I will be downloading audio tonight!”

Kindle Struggles on College Campuses?

College student cap and gown

Here’s another interesting statistic: 74% of college students still prefer printed books over ebooks.

The National Association of College Stores performed a new study through their “OnCampus Research” division, contacting 627 students during the month of October. 87% of them hadn’t purchased a single ebook within the last three months. And of the ones who did, more than half of them — a whopping 56% — said their main reason was to read material that was required for a course. Plus, the study also found some bad news for the Kindle: 77% of those students who bought an ebook said they read ebooks on their laptop or Netbook. (Followed by another 30% who said they read their ebooks on a desktop computer.)

In fact, only 8% of college students even own a digital reader, according to the study. And when asked, nearly 60% of the remainder said they had no plans to buy one. (Though I guess you could read that as “more than 40% of the students” expected to buy one soon…) “We wanted to cut through all the speculation and put hard numbers to it,” said research manager Elizabeth Riddle. She announced that the college-age students are “definitely a growth opportunity for companies providing digital education products,” adding that the death of the printed book, “at least on campus, has been greatly exaggerated, and that dedicated e-readers have a way to go before they catch on…”

Publisher’s Weekly apparently contacted the authors of the study, since they reported a breakdown of the study’s results in even more detail. It shows that for those students using a dedicated reading device, the second most-popular handheld device is the iPhone, which comes in at 23.9%. But according to their report, the most popular device is still the Kindle, with a 31.4% share, split evenly between the Kindle 3 and the Kindle DX combined. The Nook comes in at 21.6%

In fact, if I’m reading those statistics correctly, there’s been an amazing spike in the popularity of the Kindle. The Kindle 3 has only been on the market for two months, and it’s already claimed as much of the market share as the earlier Kindle DX (which was released more than a year earlier!) Maybe for college students, a lower price brings a huge boost in sales. Or maybe the Kindle has more “buzz” after an extra year on the market.

But this was my favorite line of the study. “A tablet computer, such as an iPad, was the least common reading device used by students, selected by only 4% of respondents.” Out of all the ways to read an ebook, an iPad is one of the most expensive. Maybe college students are passing it over for a stack of used paperback books!

Do You Listen to Music on Your Kindle?

Vintage phonography gramophone record player

In Amazon’s discussion forum, I’d asked a simple question: Do you listen to music on your Kindle? But the answers surprised me — and shed new light on how people are using their Kindles.

“wow, you can listen to music on your kindle!!!???? okay, so I read that I had that capability somewhere in my manual, but just glossed over it since, I prefer to read in silence.”

It turns out that, while the Kindle can play music, people often think of other devices. One user made this clear when I’d asked what specific music they liked to listen to on the Kindle?

“Nothing. I got an ipod where I can choose which song to listen to.”

And another user quickly agreed.

“That was my reaction… I would probably use my iPhone for that anyway, but I don’t listen to music while I read.”

I’d been curious about what songs people stored on their Kindles, but now I was having trouble finding people who’d even bothered. For the people who wanted background music, there were already several established music players — many by Apple — which offered better features and better storage.

“…the limited storage space on the Kindle 2 prevented me from loading a lot of music. I read a lot so I was listening to the same tracks over and over. In the end I stopped loading music on the K2. I just listen to music on my iPhone where I have my entire music library.

“When I read on my iPad, it’s really great — I can listen to any music I want and I have created several playlists to listen to music based on the type of book I am reading. I think Amazon should put more storage on the Kindle and enhance the music capabilities since they also sell music.”

Another user reported a similar experience. (“I have an iPod Classic with over 13,000 songs on it as well as an iPod Touch with music and the Kindle app.”) But it was nice to hear occasionally they still used the Kindle’s built-in mp3 player.

“Especially when I’m reading on the patio and about to doze off, I’m sometimes too lazy to go get another device and it’s nice to already have some music choices on the reader.

I actually prefer quiet while reading though, so when I do play music, it’s usually to minimize someone else’s noise, such as from the jerk neighbor who thinks he can play the drums.”

So finally, I could get back to my original question. What were they listening to on their Kindle? “My favorite reading music is classic, usually something not terribly climactic. Rachmaninov usually works.” And at the end of the discussion, I was glad to hear that at least one of these Kindle owner shared my enthusiasm for the Kindle’s mp3 player.

“I am not big on big on adding non-ebook features to the Kindle but listening to music while reading seems so natural.”

Will the iPad kill the Kindle?

Amazon's Jeff Bezos on the Kindle

There was some controversy when Amazon’s Jeff Bezos announced a new book-reading Kindle application for the iPad. “Is Amazon Killing the Kindle?” asked The Motley Fool, noting that Amazon offered extra video and audio features in their Kindle applications for both the iPad and iPhone.

It’s possible to embed multimedia clips directly into the ebooks, so they can then be played back in the Kindle applications for these devices – though not, ironically, on a Kindle. The Motley Fool noted that Amazon was making an effort to support Kindle applications not only on Apple’s mobile devices, but also on Google’s Android platform and Droid phones. (And there’s also a Kindle app available for the Blackberry.) “But will that support come at the expense of the Kindle itself?” Noting that Amazon is now “putting out a better product for the non-Kindle owning crowd,” they wondered if Amazon was refocusing its energy on the sale of ebooks — rather than on their own ebook-reading device!

For an answer, let’s go to Amazon CEO, Jeff Bezos. Interviewed by Fortune magazine, he was first asked point-blank about the iPad, and, basically, whether Amazon felt doomed by Apple’s entry into the marketplace for tablet-sized reading devices. Was the threat of competition what pushed Amazon into dramatically lowering the Kindle’s price last month?

“No. The iPad… It’s really a different product category. The Kindle is for readers.”

But the interview also offers an interesting statistic — last year, 80% of all ebook sales came through Amazon’s store. (Bezos jokes that “It’s hard even for us to remember internally that we only launched Kindle a little over 30 months ago.”) So it still stands to reason that Amazon is just as interested in protecting their book-selling business as they are in their secondary business of selling Kindles. That’s the secret subtext when Bezos answers a question about whether Amazon can hang onto its share of the ebook market.

“We want people to be able to read their books anywhere they want to read them. That’s the PC, that’s the Macintosh. It’s the iPad, it’s the iPhone. It’s the Kindle. So you have this whole multitude of devices and whatever’s most convenient for you at the moment.

“We think of it as a mission. I strongly believe that missionaries make better products. They care more. For a missionary, it’s not just about the business. There has to be a business, and the business has to make sense, but that’s not why you do it. You do it because you have something meaningful that motivates you.”

It’s a fascinating interview, because you get the idea that Bezos really, really loves books. At the same time, he also admits that “I think the definition of a book is changing.” He defines that change specifically in areas where the Kindle is strong, saying that the book is now “getting more convenient. Now you can get a book in less than 60 seconds.” But in the end, he still never answers the big question of whether Amazon sees its future in the sale of Kindles — or in the sale of ebooks, to all devices.

Fortunately, there’s one more piece of data. You may have seen Amazon’s new television ad, where they emphasize that you can read your Kindle at the beach, in direct sunlight. (Which would obviously be nearly impossible with the back-lit screen of an iPad.) If Amazon were surrendering to the iPad, then they wouldn’t be wasting their money on an expensive TV ad campaign. To me, this strongly suggests that Amazon is still serious about staying in the market for tablet-shaped devices.

But ironically, back in January — before the iPad had even been released — I’d already written an article asking Could Apple’s iPad Kill the Kindle? Maybe it’s ultimately just a perpetually trendy question — and an indicator that Kindle users feel overly protective of their beloved device!