New 50% discounts at Amazon.com!

50% off

I got a surprise when I visited Amazon.com this weekend. In orange letters, they informed me they were now were offering discounts of up to 50% off on “selected Father’s Day” gifts. (For a shortcut, just point your web browser to tinyurl.com/AmazonFathersDay). Sure enough, there’s gift-friendly categories like Small Appliances and Power Tools (as well as watches, cologne, and wallets). But there were discounts on items I could actually use myself, like a toaster over, a hand-held blender, a coffeemaker and popcorn popper!

Of course, their #1 best-selling gift item is still the Kindle (Amazon explains in big letters at the top of the page.) But there’s also special offers on DVDs and Blu-ray discs. (Another shortcut: tinyurl.com/AmazonBlurayDeals.) For example, X-Men Origins: Wolverine is just $7.99 on a Blu-Ray disc (or $10.49 as a DVD), and The Dark Knight on Blu-Ray is just $10.99 (or $7.47 for a DVD). Twilight: Eclipse is just $7.45. Caddyshack is just $4.99 (or $8.49 on Blu-Ray), and John Wayne’s version of True Grit is just $7.99.

It was like Amazon.com had suddenly become some kind of crazy bargain emporium. They’ve slashed the price on a Coleman Grill from $179.99 to just $111.26. There were 25% off deals on another classic gift item — an electric razor. And then I discovered that you can also save up to 50% every day in your own neighborhood — through a newly-launched service called “AmazonLocal”.

Amazon launched the service on Thursday by offering everyone in Boise a 50% discount on ice cream, and then a 50% discount the next day on go-kart racing! (“[W]e liked the idea of starting in a city that embraces fun,” Amazon told a local newspaper.) If you’d like to try the service yourself, just point your browser to amazon.com/local and then enter your Zip Code. Amazon promises you’ll save “at least 50% on local restaurants, spas, entertainment, and more,” with special offers that are delivered daily to your e-mail address.

Currently there are no offers available for my town, but hopefully Amazon will have some local discounts soon. And maybe someday, they’ll even get around to offering a discount on the Kindle!

Amazon Slashes Prices on E-Books

Chelsea Handler's My Horizontal Life e-book on sale at Amazon

Amazon’s decided to celebrate summer by selling hundreds of e-books at a discount. “We’re kicking off Kindle Sunshine Deals,” they’re announcing now on Amazon.com, “with over 600 titles on sale for $0.99, $1.99, and $2.99 from numerous bestselling and award-winning authors.” There’s 160 different books that are on sale for just 99 cents, and 480 more that are on sale for less than $3.00. (228 e-books are on sale for just $1.99, and 252 e-books now sell for just $2.99.) “A good book and loads of sun — is there a better way to spend a summer day?” asks a post on Amazon’s Kindle blog.

The sale prices last until midnight on June 15th (PDT), though Amazon launched their special on the first day of June. “The books included in Sunshine Deals are all from small- to mid-sized publishers like Candlewick, Bloomsbury, Sourcebooks, and Tyndale House,” notes one article, adding “As far as we can tell, no e-books published by the ‘big six’ U.S. publishers (which use the agency model, setting their own prices for e-books on Amazon…)” They also make an interesting obvservation — that Amazon is also offering lower prices for pre-orders of two romance e-books (Soldier by Grace Burrowes for $2.99 and Wish You Were Here by Philippa Ashley for $1.99.) “Most book publishers have little experience experimenting with e-book pricing or marketing books directly to customers. We’re guessing that this promotion is serving as a test case for them to try out a range of low prices, particularly on older e-books (or, as in the case of the two books above, on books approaching their publication dates).”

Later an Amazon PR manager confirmed to the web site that the program is “an opportunity for publishers to test compelling pricing coupled with on-site merchandising” (adding “We’re excited about the number of publishers who are participating.” And I have to admit that there’s an interesting variety of books throughout these new bargain-priced titles. For example…

Slaughterhouse Five ($2.99)
Kurt Vonnegut’s classic is now available as a bargain-priced e-book (as is another famous Vonnegut book — Cat’s Cradle.)

My Horizontal Life ($1.99)
Chelsea Handler, the racy talkshow host on E!, tells funny stories about various one-night stands

Casino Royale ($2.99)
Ian Fleming’s original James Bond mystery (which for a while had fallen out of print)

Prince of Tides $2.99
Pat Conroy’s 1986 novel about overcoming a dysfunctional family was made into an Academy Award-winning movie

Promised Land ($1.99)
The fourth mystery in Robert B. Parker’s series of Spenser detective novels

A Death in China ($2.99)
In the early 1980s, Carl Hiaasen and William D. Montalbano wrote what one reviewer called a “fast-paced thriller that captures the real China”

Sophie’s Choice ($2.99)
The original William Styron novel which inspired Meryl Streep’s Oscar-winning movie in 1982.

Chaos: Making a New Science ($2.99)
James Gleick’s best-selling study of how science is being revolutionized by the concept of “chaos theory”

Raichlen’s Tailgating! (99 cents)
32 Righteous Recipes for On-the-Go Grilling from Steven Raichlen (the host of PBS’s “Primal Grill” and a former winner on Iron Chef)


In fact, there seems to be a “summer fun” theme running through many of Amazon’s bargain-priced picks. Besides a 99-cent e-book called “Mini Bar: Rum” (and additional 99-cent e-books for Whiskey, Vodka, and Tequila), there’s also a 99-cent e-book called the “Tropical Cocktails Deck” (where each “card” in the deck offers the reader a new drink recipe.) Amazon’s also advertising two books using a similar format — Massage Deck and The Kama Sutra Deck –and there’s even an e-book called XXX Porn for Women by the Cambridge Women’s Pornography Coop, though it’s more of a practical joke. (“Honey, I paid off our mortgage!” reads the caption on one photo of a fully-clothed man — and the book’s sub-title promises female readers that its subjects are not only hunkier, but also “More Helpful Around the House.”) According to the book’s description at Amazon.com, its authors “understand that sometimes a clean kitchen is hotter than a shower scene.” And they’ve also written a second e-book titled Porn for Women of a Certain Age.

There’s also something called Japanese Schoolgirl Inferno by Kazumi Nonaka, which turns out to be a non-fiction study of Japan’s pop culture (described as a “playful and thoroughly researched handbook”)
And surprisingly, Amazon’s list even includes an e-book that’s called Build this Bong: Instruction and Diagrams for 40 Bongs, Pipes, and Hookahs.

But one book I found particularly intriguing was The Official Chuck Norris Fact Book — written by the actor himself. He’s acknowleding a long-standing internet joke, where impossible stunts are attributed to the former action-movie star. (“Chuck Norris counted to infinity twice… Chuck Norris can slam a revolving door… Chuck Norris does not get frostbite; Chuck Norris bites frost!”) “For the past three years, I’ve been asked repeatedly to select my favorite Chuck Norris Facts…” he writes in a prologue. “So, finally, I’m happy to offer the world 101 of my favorite Facts, with my personal reflections on each… They’re sure to provide you with hours of laughter and encouragement.” He’s donating a share of its profits to kick-start.org, his own personal martial arts charity for children. And there’s even an illustration for each one of the 101 facts, followed by Norris’s own response. (Always starting with the words “Let’s be honest…”)

For $2.99, you can finally read Chuck’s own response to story of how he was bitten by a cobra, “and after five days of excruciating pain, the cobra died.”

New Magazines for your Kindle

National Geographic magazine subscription on a Kindle screenshot

I’ve been surprised how many new magazines have suddenly come out with Kindle editions. This spring I noticed the arrival of National Geographic magazine, which you can read on your Kindle for just $1.99 a month. And it’s one of several new magazines sporting a new feature — the ability to read the magazine with color images using a Kindle app on an Android tablet or smartphone!

It’s a sign that Amazon may be striking deals to make color magazine content available for the (still-rumored) release of a color tablet-sized device.

There’s several other magazines in the Kindle store which are now also listed as available on Android devices. Science News — delivered every two weeks — has lavish color images (along with tantalizing tidbits of news). Smithsonian Magazine — delivered monthly — is published by the famous Washington D.C.-based museum, and supplements its exhibits by covering “the arts, environment, sciences and popular culture” (according to its description at Amazon.com). All three of these magazines are available for around $2.00 — and you don’t even have to sign up for a subscription. Each one offers a 14-day free trial — but you can also purchase a single issue.

It’s easy to forget about magazine subscriptions when you’re busy reading e-books on your Kindle. But here’s a list of some of the new and interesting magazines that are now available on the Kindle.

E-books are rocking the publishing industry, so they’re a constant presence in Publisher’s Weekly. (The magazine describes itself as “the definitive professional resource covering every aspect of book publishing and book selling.”) It’s a must-read for people in the industry, and for more than 100 years the magazine has compiled an annual list of the best-selling books. It was a bellwether moment when this year, for the first time ever, Publisher’s Weekly began including e-books in theri calculations. A monthly subscription on your Kindle costs $19.99 — though of course, it’s delivered ever week.

Some good magazines about politics are now available on the Kindle. For conservatives, there’s National Review. (I still remember when editor William F. Buckley hosted a talk show on PBS.) For more liberal readers, there’s The New Republic. (One reviewer on Amazon.com said they’d been reading the print version for more than 25 years.) Every two weeks new editions of the magazines are delivered to your Kindle. But if you’re a libertarian — or somewhere in between — there’s also Reason magazine (delivered monthly), which promises “a refreshing alternative to right-wing and left-wing opinion magazines by making a principled case for liberty and individual choice.”

If you’re looking for straight news, the Christian Science Monitor actually publishes a weekly magazine. For business and technology news, there’s Fast Company magazine (available each month on the Kindle for just $2.49) and the Harvard Business Review (delivered monthly for $5.99). Of course, a version of The New Yorker has been available on the Kindle for a while, but there’s other magazines offering news that’s even more specialized. For example, there’s 2600 Magazine: The Hacker Quarterly – and on May 15th, a new magazine appeared in the Kindle Store that was devoted solely to teen idol Justin Bieber. (“Just Justin.”)

Just Justin Bieber magazine on a Kindle

Even if you enjoy reading mystery short stories, the Kindle offers two of the best monthly collections — Ellery Queen’s Mystery Magazine and Alfred Hitchcock’s Mystery Magazine. And if you’re an aspiring writing, there’s Poets and Writers Magazine (as well as The New York Review of Books.)

And who knows? Maybe soon you’ll be able to read these magazines on a new Amazon tablet!

Another Free Game from Amazon

New free Amazon Kindle word game Thread Words

I tried to explain to my friend Len Edgerly last week just how much I enjoyed playing games on the Kindle. It’s fun to do something digital on a screen that isn’t backlit — and I always enjoy spending time with my Kindle. And it turns out that two weeks ago, Amazon released a brand new word game for the Kindle — for free. It’s one of several new games that are available for the Kindle — and most of them cost just 99 cents.

Amazon’s new free game is called “Thread Words”, and it’s sort of a cross between “Every Word” and “Boggle”. (There’s 25 letters in a 5 x 5 grid, and your goal is to create words by using one letter from each column, while only moving up and down by one row.) This marks the eighth free game that Amazon has released. (They’d released their slick version of “Dots and Boxes” just three weeks earlier, plus their own version of the classic number-grid game “Number Slide” on March 31.) I’d describe their latest game as “horizontal Boggle,” since you’re trying to form as many words as possible while still reading from left to right.

But on the same day, a new game company was releasing their very first game for the Kindle. Olmatech Technology has put together a nice version of the classic board game “Chutes and Ladders,” where players take shortcuts through a 100-square board — either traveling up on a ladder, or sliding backwards instead! Surprisingly, the game dates back to ancient India, according to Wikipedia, where its original name was “the ladder to salvation.” (It taught the concept that good deeds are rewarded while bad deeds are punished.) In the Kindle version, there’s a tiny little “Kindle” icon that represents your opponent — and if it slides backwards on the back of a snake, a cute little animation plays in the game’s lower right-hand corner!

There’s also a new kind of crossword puzzle that’s been released by Puzux games. (They’re the company that first brought to the Kindle those Jumble puzzles that you’d see in your Sunday newspaper.) In a mind-boggling twist, the grid is rotated 45 degrees, so the “across” words are formed using squares that only touch at their corners, in what would be a diagonal line in a conventional crossword puzzle. Their game is called Diamond Crossword, of course, and though there’s fewer words than a traditional crossword puzzle, this also means that it won’t take you forever to finally finish a grid!

Kindle Diamond Crossword game screenshot

But those aren’t the only new games for the Kindle. I’ve also been enjoying Strimko from Braintonik games – an interesting variation on Sudoku where all of the digits are connected by a line (instead of appearing in the same box). There’s an easy version (with the digits 1-4) and a trickier version with the digits 1 -7. And if you’d like to try the game before you buy it, just point your web browser to strimko.com/play.htm

But I think I’m most excited to see a new Kindle game called “Peg Solitaire.” I’ve always loved solving brain teasers, and there’s actually 40 different challenges packed into this game. It’s another classic puzzle
that’s finally reached the Kindle. (“Did you know…” the game asks at the bottom of one screen, “the first evidence of the peg solitaire game can be traced back to the court of Louis XIV in the year of 1697.”) I enjoy trying to think out my moves in advance — and even after I’ve solved one of the puzzles, I still get a special thrill if I can solve them again.

Kindle Peg Solitaire game screenshot

Hopefully one of these days, I’ll even be able to convince Len Edgerly to try playing games on his Kindle! ;)

Some Fun Statistics From Amazon

Map of the United States showing cities that read the most books

Amazon just pored through their sales data, and compiled an interesting list of “the 20 Most Well-Read Cities in America.” They included sales data for both printed books and e-books (as well as digital subscriptions to magazines and newspapers), carefully studying the first five months of 2011.

Amazon joked that they were releasing the results “Just in time for the summer reading season,” then revealed which American cities, with a population of more than 100,000, had the most
readers per capita.

 1. Cambridge, Massachusetts
 2. Alexandria, Virginia
 3. Berkeley, California
 4. Ann Arbor, Michigan
 5. Boulder, Colorado
 6. Miami, Florida
 7. Salt Lake City, Utah
 8. Gainesville, Florida
 9. Seattle, Washington
 10. Arlington, Virginia
11. Knoxville, Tennessee
12. Orlando, Florida
13. Pittsburgh, Pennsylvania
14. Washington, D.C.
15. Bellevue, Washington
16. Columbia, South Carolina
17. St. Louis, Missouri
18. Cincinnati, Ohio
19. Portland, Oregon
20. Atlanta, Georgia

Interestingly, four of the top five cities are “college towns,” including the #1 city — Cambridge, Massachusetts — along with Berkeley (California) at #3, Ann Arbor (Michigan) at #4, and Boulder (Colorado) at #5. I’m sure each of these cities has a campus bookstore, but students may be checking Amazon.com for used text books that are even cheaper. If that’s going to start a trend, it’s yet-another bad sign for the future of bookstores. Amazon’s press release noted that Cambridge — the home of both Harvard and MIT — also ordered more nonfiction books per capita than any other city in America. But Cambridge is also the home of nearly a dozen world-class bookstores (which the students are apparently bypassing), including one of my all-time favorites — a bookstore named “Curious George and Friends.” (It’s an independent, family-owned store founded in 1995 “with the help of our neighbor, Curious George author, Margaret Rey.”)

Amazon reports that the city ordering the most children’s picture books is actually Alexandria, Virginia. It’s just 6 miles from Washington D.C. — though I’m not going to make a joke about the reading level of your average Congressman. It turns out that Alexandria just employs a lot of federal government workers, many of who have presumably started families in the area. Though it’s #2 on Amazon’s list, it’s not a college town — but it is the home of the Department of Defense, the U.S. Patent and Trademark Office, and the Institute for Defense Analyses, according to Wikipedia, which points out that Alexandria is “largely populated by professionals working in the federal civil service, the U.S. military, or for one of the many private companies which contract to provide services to the federal government.” And Arlington, Virginia — which is just 9 miles away — also came in at #10 on Amazon’s list, while Washington D.C. was at #14.

There must also be a lot of readers in Florida, since three different cities made it onto the list — Orlando, Miami, and Gainesville. (Florida is the only state to get three cities into Amazon’s top 20, though both Virginia and the state of Washington ended up with two.)

And college students shopping online may have helped some other cities crack into the top 10, since the next five cities on their list also have major universities. (Miami, Salt Lake City, Gainesville, Seattle, and Arlington). I’m intrigued that Seattle — the home of Amazon.com — only reached the #9 spot on the list of the most well-read cities. Besides having a lot of universities, Seattle also has the highest percentage of college graduates for any major city in America, according to the U.S. census bureau. In fact, 53.8% of the city’s population (over the age of 25) have at least a bachelor’s degree (nearly twice the national average of just 27.4%), while 91.9% have a high school diploma (vs. 84.5% nationally).

Bellevue, Washington — just 10 miles from Seattle — also came in at #15 on the list, so the ranking might’ve been higher for the whole “Seattle Metro Area”. But fortunately, Amazon is still a good sport about their home city falling into the #9 spot on their own “well-read” list. “We hope book lovers across the country enjoy this fun look at where the most voracious readers reside,” Amazon’s book editor announced yesterday, “and that everyone gets the chance to relax with some great summer reads.”

War Erupts Between Kindle and Nook Over Battery Life

Amazon Kindle vs Barnes and Noble Nook Spy vs Spy cartoon

C|Net just received an angry response from the president of Digital Products at Barnes & Noble. I’d linked to C|Net’s story yesterday, so I was surprised that its facts were now being challenged. Barnes and Noble is now claiming that the Nook’s battery actually lasts more than two and a half times longer than a Kindle’s battery — at least under certain conditions.

“While reading at one page a minute, the all-new Nook battery lasts for 150 hours, where the Kindle battery, using the same page-turn rate, lasts for only 56 hours (both with Wi-Fi off)… In our side-by-side tests, under the exact same conditions, continuous use of the device resulted in more than two times Kindle’s battery life.”

If that’s true, then Barnes and Noble mangled the launch of their touch-screen Nook by botching their description of one of its main selling points. Paul Biba, a Kindle blogger, actually watched the official announcement live at a Barnes & Noble store in downtown New York City. And when the question of battery life came up, Biba reported, their official answer was that it was calculated “based on 1/2 hour reading per day with WiFi off. ”

The next day, Amazon claimed the Kindle could also run for two months on a single battery charge — if you only read it for half an hour a day.

You might wonder if Amazon was inventing new statistics — but apparently it’s the same claim that’s been around for years. In November of 2007, Popular Mechanics was already reporting that the Kindle’s battery would last for 30 hours — which of course breaks down into 60 half hours, or two months of reading just one half hour a day. (Assuming the battery isn’t also draining too much during the time that it’s not being read!)

And another obvious response is: who cares? How often would you need to read more than 30 consecutive hours without stopping to re-charge your Kindle? Obviously you can invent a few scenarios. (“What if I’m back-packing across hundreds of miles of Siberian tundra, and I’m also huddling in my tent each night trying to read War and Peace“?) But the distinction is a signal of a fierce competition between Amazon and Barnes and Noble, C|Net’s reporter points out, and “as these devices become more and more alike, marketing language becomes very significant, especially when it comes to selling points like battery life.”

Another blogger was more blunt. “Barnes and Noble pretty much called Amazon a liar for manipulating the battery life claims,” wrote Nate Hoffelder at The Digital Reader. But I’m more surprised by what Barnes and Noble was claiming about the Nook on Wednesday — since it’s very different than the performance statistics that they’d cited on Tuesday.

For example, Wednesday Barnes and Noble made an even more incredible claim. “While reading at one page a minute, the all-new Nook battery lasts for 150 hours.” Unless I’m missing something, that would come out to 300 days of usage (at a half hour a day) — which would be a whopping 10 months. I guess the battery must continue draining quite a bit during the 23.5 hours a day when the Nook isn’t running. Especially since the Barnes and Noble official also claims that the new Nook “offers more than 25,000 continuous page turns on a single charge.” But if you’re making just one page turn every minute, then shouldn’t that charge last 416 hours (or 25,000 minutes)? If so, that’d represent 17.36 days of non-stop use — but if you’re using your Nook for just 30 minutes a day, it comes out to 2.2 years.

And if the Nook can really run for 2.2 years on a single battery charge — then why didn’t Barnes and Noble just say so on Tuesday?

How the Kindle “Doubled” Its Battery Life

Kindle 3 vs new touch-screen Nook on battery life

A bright reporter at C|Net made the discovery. Amazon says the Kindle now has a battery life of two months. Wednesday morning Amazon released a new version of the “Kindle with Special Offers” — a 3G version that’s discounted to $164. But instead of promising the usual one month of use without a battery charge, Amazon now says this Kindle’s battery will last two months!

And Amazon’s also doubled the battery life that they’re reporting for the Kindle 3 and Kindle WiFi…

So what’s going on? C|Net’s reporter has it all figured out. On Tuesday Barnes and Noble launched a brand new touch-screen Nook — and then claimed that its two-month battery life was double that of the Kindle (calling it “the longest battery life of any eReader”). “Amazon countered by magically upping the battery life of the Kindle to two months,” reports David Carnoy. But it turns out that Amazon may have had a good reason…

The Nook’s battery life was calculated by assuming just one half hour of reading time each day. “Let the math shell games begin!” joked one user in a Barnes and Noble discussion forum. “Anyone want to lay odds on who will go to 4-month battery life assuming a 15 minutes a day reading habit?”

The CEO of Kobo also took issue with the Nook’s ‘half-hour-a-day” figures, complaining “that’s not a typical usage scenario,” and arguing that the same lofty claim could be made about the battery life of the Kobo.
“It appears that [Amazon] just took issue with how its competitor was calculating and presenting its battery life numbers,” C|Net reports, noting that Amazon also updated their Kindle product descriptions with a full explanation.

“A single charge lasts up to two months with wireless off based upon a half-hour of daily reading time. If you read for one hour a day, you will get battery life of up to one month. Keep wireless always on and it lasts for up to 10 days. Battery life will vary based on wireless usage, such as shopping the Kindle Store, Web browsing, and downloading content. In low-coverage areas or in EDGE/GPRS-only coverage, wireless usage will consume battery power more quickly.”

So the Kindle’s battery hasn’t suddenly become twice as powerful as it was before. And I thought C|Net’s reporter gave this episode the perfect epitaph. “Amazon didn’t have any comment about its number changes, but it clearly shows that the competition is intensifying in the dedicated e-reader space…”

Is Amazon Planning a “Mini” Kindle?

New Amazon small Android tablet Kindle Nano or Mini?

Tuesday the Kindle got some new competition! Barnes and Noble announced a new touch-screen version of the Nook. And there’s also a new touch-screen version of the Kobo ereader.

But is Amazon planning their own surprise for the next generation of the Kindle?

Each digital reader is fighting for an early lead against its competition. (Barnes and Noble announced their new Nook today, even though they won’t actually be able to ship them until June 10.) It’s possible that they’re worried Amazon will steal the market by releasing their own touch-screen tablet device soon. But I wonder if Amazon has another idea.

Today a technology analyst described the reactions you’d have if you held the new Nook. First you’d admire it’s form factor, he said. (Besides the power switch on the back, the device’s only button is a shortcut for reaching the home page — plus a “fast forward” page-turning bar.) And I noticed a few other mild improvements, like the ability to look up definitions just by touching a word. (Though the Nook still doesn’t have a text-to-speech feature.) The new Nook is one inch smaller than the Kindle, and it weighs one ounce less. But inevitably, the analyst notes, you’d start comparing it to the larger, full-featured tablets. And eventually you’d begin thinking that the new touch-screen Nook “shouldn’t really cost a lot because it’s basically an oversized drink coaster!”

The analyst’s conclusion? e-ink readers like the Nook and the Kindle will drop below $99 by the end of the year. But one way to do that, I’m thinking, is by making the Kindle smaller! It’s a possibility that’s at least implied by the latest rumors about Amazon’s plans for a tablet-sized device. Besides a full-sized tablet device, there’s also speculation that Amazon might also be working on a powerful but compact 7-inch version!

But I’d like to see Amazon release a “Kindle Mini” — about the size of a smartphone, but with a fully-functioning e-ink screen. I say this partly because I’ve already seen Amazon’s Kindle app on a smartphone-sized screen — and it works great! A smaller screen must refresh faster than the larger ones, and that also would extend the device’s battery life. And besides e-books, it could also store music and audio files (creating a nice alternative to an Apple iPod).

And the device could also play audiobooks — available through the Amazon-owned web site Audible.com. One technology blogger is already listing the advantages, noting that an even-smaller Kindle could be carried in a shirt pocket. And he’d like to see something like a “Kindle Nano” — modelled after Apple’s smallest music-playing device — which was actually optimized for audiobooks.

I’d had the same idea, but this blogger is so enthusiastic that he’s issued a plea to Amazon CEO Jeff Bezos. “Jeff, buddy, I know you’re out there. Give us our Kindle Nano.

“Don’t worry, we’ll buy it. You know we will.”

A New Kindle Single by Susan Orlean

Susan Orlean

She wrote the best-seller The Orchid Thief (which was made into a wonderfully strange movie called Adaptation starring Nicolas Cage). And her next full-length book will finally be released in October — though you can pre-order it on Amazon now. But just a few days ago, Susan Orlean came to Amazon’s Kindle Store with a brand new piece of writing that’s available right now. It’s apparently a Kindle exclusive — an essay about animals that she’s releasing as a short “Kindle Single” e-book, as a kind of a preview for her upcoming book!

She’s one of five best-selling authors who’ve released a new Single in the Kindle store, Amazon proudly announced this week. But there’s also more Kindle news. The Orchid Thief will finally be released as a Kindle e-book for the first time in August. (Amazon will automatically deliver the e-book edition to your Kindle as soon as it becomes available.)

And believe it or not, I’ve also got my own strange personal connection to the Susan Orlean story…

It’s not just that we both love dogs — but I did know as far back as 2006 that Orlean’s next book would be about Rin Tin Tin. (It was World War I when an American soldier in an abandoned French village had first found that shell-shocked puppy cowering in the rubble.) He’d scooped the dog up, and brought it back to the United States with him — and eventually Rin Tin Tin was discovered by several movie producers. It’s a wonderful story, so I wasn’t surprised that Orleans wanted to re-visit that Hollywood legend, as a way of discussing people who love animals — and their role in our culture.

But in both the Kindle Single and the upcoming book, Orleans seems to be applying the same combination that she used in The Orchid Thief: lots of exotic research and some carefully-crafted literary writing. “Susan Orlean has produced a hugely entertaining and unforgettable reading experience,” wrote one reviewer about an advance copy of the book. (And he added, “I was astonished to learn from this delightful book that he has existed for eleven generations over a century!”) In fact according to Wikipedia, early in his career Rin Tin Tin appeared in one movie that may have saved Warner Brothers from bankruptcy in 1924. But Orleans weaves her historical trivia with some great personal animal stories of her own.

Her new Kindle Single looks like it’s both funny and fascinating. One reviewer on Amazon remembers one particular story from Orlean, “[W]hen a boyfriend named John surprised her on Valentine’s Day by having someone named Rick drop by her Manhattan apartment with his pet lion in tow…” As an lifelong animal lover, Orlean “fed the beast a bowl of two raw chickens and then proceeded to stroke its back. Presumably the feline purred in gratitude…”

But it’s not just lions. She’s had every kind of pet from the usual dogs and cats to more unusual animals like chickens, cattle, turkeys, and guinea fowl. (“With guest appearances by horses, lions, and canaries,” notes the product description at Amazon.com of her Kindle Single.) Orleans has written for some of the top magazines in America, including The New Yorker, Esquire, Rolling Stone, and even Vogue — so she’s having a brilliant literary career. So I’m really impressed that Amazon.com was able to negotiate the opportunity to sell an original piece of her writing.

What’s my personal connection to Susan Orlean? It’s a story that I’ve never told before, but I once got an e-mail from the Orchid Thief. Orleans’ book included the profile of a wily rascal in Florida who poached rare (and valuable) orchids from a Florida swampland. As I read Orleans’ book, I followed the story of John LaRoche from one scheme to the next — and towards the end of the book, Orleans reveals that he’d moved on to a new online business. That’s when I remembered that I’d met a John LaRoche online back in 1995 — and that he’d been using the same nickname that Orleans mentioned in the book!

Back then we’d all wondered if he was crazy. He’d stormed into an online newsgroup in 1995, posting wisecracks (and making fun of newbies), and acting like he owned the place already. (“Cattle are so easy to please….” he posted derisively when someone praised their ISP’s customer service.) If I remember correctly, he was starting his own internet business — tonight I found an old e-mail from 1995 where I wished him luck. And eventually he’d written back to me that instead he’d sold the rights to his life story, and they were going to make a movie about it in Hollywood.

I still have the e-mail he sent me about it, 16 years ago this month. I didn’t believe a word of it, and I instantly forgot all about him — until I started reading The Orchid Thief!

And that same weekend they held the Oscar ceremonies — and the actor who’d played him won an Oscar.

Funny Reactions to Amazon’s Newest Kindle Commercial

Girl and Boy from new Kindle bookstore commercial

It’s one of the fun things about being a Kindle owner: recognizing yourself in Amazon’s Kindle commercials! Last week Amazon released a funny sequel to their commercial about the young woman who doesn’t have a Kindle (while her male friend does). In this commercial, she’s seen rushing off to a bookstore…

“Hey, where you going?”

“I want to get a book that came out today.”

“Me too!”

“Come to the bookstore with me.”

“I’m good. Got it! It takes less than 60 seconds to download a new book on my Kindle…”

“60 sconds? Wow. That’s the book I was going to get!”
           [She stares with delight]

“Weren’t you going to the bookstore?”

“Shh….”

And this commercial struck a familiar cord with a couple in Scotland – at least according to the comment that the husband left on Facebook. “We used to have a Kindle,” he posted in the comments below the video. “Then my wife started using it. Now SHE has a Kindle!” I had to smile, because I experienced the same thing with my own girlfriend. I finally had to buy her a Kindle of her own.

The couple in the video also drew a positive reaction on YouTube, at YouTube.com/Kindle, where one user posted that “These two have great chemistry.” Their verdict on Amazon’s new Kindle commercial? “Even cuter than the last one.”

I first found out about the video from the Kindle’s page on Facebook (at Facebook.com/Kindle). And the page also offered a handy tip if you want the notes in your Kindle e-books to include notes from your friends on Facebook! “When you link your Facebook account to kindle.amazon.com you can see the Public Notes of your Facebook friends in your Kindle books,” Amazon explains, adding that you can also “automatically share your reading activity on your [Facebook] Wall.”

Of course, you’ll never see those notes until you get your Kindle back from that woman who borrows it on her way to the bookstore!

Amazon’s Giving Away a Free Kindle!


I’m having a lot of fun with Amazon’s “A-Z Sweepstakes”. Every week they’re giving away a new prize, “in celebration of the many ways ‘Amazon Prime’ members take advantage of free two-day shipping on millions of items…” But I’m also enjoying the comments that people are leaving as they see Amazon’s prizes.

Amazon will be giving away their prizes in alphabetical order over eight weeks, so in the first week, the prize was a Motorola Android tablet computer, with Amazon explaining that “A is for Android.” Now we’re up to the K’s — and of course, “K is for Kindle.” The lucky prize-winner will receive a new Kindle 3G with its own leather cover with a built-in light– plus a $50 Amazon gift card!

“How wonderful it would be to win this!” wrote one woman in Tennessee. ” Would definitely make up for my crappy Mother’s Day….”

To enter the contest, just point your web browser to Facebook.com/Amazon (and then click on the Sweepstakes link). Amazon’s form asks for your e-mail address, name, and phone number (“to inform winners”), and there’s still a lot of prizes left to win. For the first week of June, the prize is an $800 digital Nikon camera (“P” for photography), and the next week the prize is an X-Box 360 game console. (“V” for video games). And in the last week — starting June 13th — Amazon’s actually giving away a $1,000 Amazon gift certificate “for your choice of the ‘zillions’ of things you can find at Amazon.com.”

But this contest is fun for another reason. Amazon has been asking questions related to their prize, so this week’s question was related to the Kindle. “What would you read first on your Kindle?” Amazon asked on the contest’s web page — and over a 500 different people posted their answers.

Stephen King stuff
American Psycho
The Girl with the Dragon Tattoo
The directions for the Kindle
The Lord of the Rings Trilogy
A Dance with Dragons
Gone With the Wind
Alice in Wonderland

The answers kept rolling in, with hundreds of reading enthusiasts sharing the title of their next book. (And on another page, Amazon simply asked users to name their favorite books.) There were a variety of answers — and over 500 more comments — ranging from “”The Bible” to “Harry Potter”. And one user even said their next book would be The Sun Also Rises by Hemingway “because I’m headed to the festival San Fermin in Pamplona to run with the bulls!”

But this was my favorite response of all. One reader announced that if they won Amazon’s prize this week, “I’d give this Kindle to my sister so I could read the 600> books on my Kindle in peace!”

The Secrets of Stieg Larsson

Photo of Stieg Larsson author of The Girl with the Dragon Tattoo

Last month, Random House made a startling announcement. One of their authors had made e-book history, becoming the first author ever to sell one million digital copies of a single book. But of course, their announcement was haunted by a dark irony. It was six years after that author’s death, and a life of mysterious secrets.

The book is “The Girl with the Dragon Tattoo,” by Stieg Larsson (who died of a heart attack in 2004 at the age of 50). And there’s an even darker secret behind the origins of the book. Larsson was haunted by an assault on a young woman that he’d witnessed in his own teenaged years. That’s according to a new biography about his life which was just released in September.

“For Larsson geeks such as myself, the unearthed details of his past and the fond recollections of his ceaseless pursuit of justice are gripping,” wrote one reviewer. 12 years before his death, Larsson had started an intense friendship with another Swedish journalist named Kurdo Baksi. In fact, Baksi actually appears as himself in Larsson’s final book, “The Girl Who Kicked the Hornet’s Nest.” Its hero, Mikael Blomkvist, visits the offices of Black/White Publishing, and then later reads about his own visit in a surveillance report.


It was 2:30 in the afternoon. He didn’t have an appointment, but the editor, Kurdo Baksi, was in and delighted to see him.

“Hello there,” he said heartily. “Why don’t you ever come and visit me anymore?”

“I’m here to see you right now,” Blomkvist said.

“Sure, but it’s been three years since the last time.”

They shook hands…

In the novel, the two are old friends, since Baksi had begun his career publishing that magazine secretly at night, later hiring Mikael as a proofreader. (“Blomkvist sat on a sofa while Baksi got coffee
from a machine in the hallway. They chatted for a while, the way you do when you haven’t seen someone for some time, but they were constantly by Baksi’s mobile…People called from all over the world to talk to Baksi.”) Then Mikael requests an introduction to Baksi’s Kurdish uncle, because of his expertise in getting immigration-related residency permits.


Baksi knew that Blomkvist was busy planning some sort of mischief, which he was famous for doing. They might not have been best friends, but they never argued either, and Blomkvist had never hesitated if Baksi asked him a favour.

“Am I going to get mixed up in something I ought to know about?”

“You’re not going to get involved… And I repeat, I won’t ask him to do anything illegal.”

This assurance was enough for Baksi. Blomkvist stood up. “I owe you one.”

“We always owe each other one.”


The real-life Baksi tells a story that seems so intertwined with the novels, at first I had to wonder if it was a hoax. But “Baksi walks the line between grieving friend and impartial investigator reasonably well…” a reviewer noted, and another article by ABC News confirms that the real-life Baksi does publish a magazine about race relations that’s called Black/White. And they also report that Baksi’s book — titled “Stieg Larsson, My Friend” — ultimately clarifies a surprising connection between what Larsson wrote and his own childhood. This part of the story is a little graphic, but it ends with a teenaged girl shouting “I will never forgive you.”

In 1969, 15-year-old Stieg Larsson had watched, terrified, and did nothing as three friends had raped a 15-year-old girl. Larsson later phoned her to apologize (though she shouted “I will never forgive you”),
and according to Baksi, the author was haunted by the incident for the rest of his life. “It was inevitable that he would realize afterwards that he could have acted and possibly prevented the rape.” The girl’s name was Lisbeth — and in his book, Stieg gave her name to his own empowered heroine.

Each section of “The Girl with the Dragon Tattoo” opens with a statistic about the number of assaults on women. Baksi believes the novels were “his way of apologizing”, according to one article, and Baksi himself remains committed to avenging that 1969 assault. (“I don’t even know if Lisbeth is alive,” he tells the reporter, “But it’s very important to me.”) The book’s original title was “Men Who Hate Women,” and there were two other news events which moved the author to write it. A fashion model was killed in 2001 when she’d tried to end a relationship with a boyfriend, and the same year a Swedish-Kurdish woman was killed when she tried to break away from her father.

Possibly because of the author’s real-life commitment, his books ultimately shattered several records in the publishing industry. The combined e-book sales for all three books in the trilogy is more than three million, Larsson’s publishers told the New York Times. And in both print and non-print editions, it sells another half a million copies each month. In the United States, hardcover sales alone were 300,000 copies for “The Girl with the Dragon Tattoo” — which was only released in the U.S. in September of 2008 — and the trilogy has sold nearly 17 million copies.

There’s a rumor that a manuscript exists for a fourth, “nearly finished” book. (Before his death, Larsson had claimed to have ideas for at least 10 more books in the series.) Ironically, his widow has earned a single penny from the sales of the book. (Playing off of Larsson’s title, one article described her as “The Girl Who Didn’t Inherit a Fortune.”)

I’ve read “The Girl with the Dragon Tattoo,” and it really is quite a story. And I also remember last year, when all three of Larsson’s e-books simultaneously occupied the #1, #2, and #3 spots on Amazon’s best-seller list. There’s another biography about Larsson’s life, written by an expert on crime fiction, who notes that Stieg Larsson’s life “would be remembered as truly extraordinary even had his trilogy never been published. Larsson was a workaholic: a political activist, photographer, graphic designer, a respected journalist, and the editor of numerous science fiction magazines.” (Adding “At night, to relax, he wrote crime novels…”)

But in one of the great ironies, that biography of the best-selling e-book author has never actually been released in an e-book format. When the book was released last year, I looked on the positive side, noting that “it’s nice to see that in the middle of the book-publishing feeding frenzy, the author himself is receiving some genuine appreciation from the people who knew and remembered him.”

And with the release of “Stieg Larsson, My Friend,” that’s even more true.

How to Find Amazon’s List of the Best E-Books for May

Book cover for Lost in Shangri-La by Mitchell Zuckoff

Here’s something I didn’t know. Amazon actually has a special web page where they share with Kindle owners what they believe to be the “Best Books of May.” It’s got links not only to new e-books — but also some other special lists created by Amazon’s own book editors.

At the top of the page? A real-life thriller called “Lost in Shangri-La: A True Story of Survival, Adventure, and the Most Incredible Rescue Mission of World War II.” In May of 1945, an airplane carrying 24 tourists crashed in the jungles of New Guinea, leaving behind just three stunned and wounded survivors. “Caught between man-eating headhunters and enemy Japanese, the wounded passengers endured a harrowing hike down the mountainside,” according to the book’s description on Amazon.com, “a journey into the unknown that would lead them straight into a primitive tribe of superstitious natives who had never before seen a white man – or woman.”

The book’s author pulled out all the stops to research this book — including declassified military documents and even one of the survivor’s diaries — and at one point even returned to the jungle in New Guinea to track down any natives in the villages who might remember the day 65 years ago when strangers fell from the sky. It sounds fascinating, but it’s a book I wouldn’t have known about without Amazon’s “Best Books of May” page. And the page offers a nice variety of reading choices. There’s several novels, a couple of thrillers, a short story collection, and even a history book.

But there’s also some specialized categories — like the “Best Books for Young Adults” or “Best Books for Middle-Grade Readers”. (I have to complement one of the authors on a very clever title. “The Girl Who Circumnavigated Fairyland in a Ship of Her Own Making!”) And my favorite list is a fascinating hybrid, showing which of the editor’s picks are currently also best-sellers in Amazon’s Kindle store.

At the top of the list is Tina Fey’s Bossypants, and of course Stieg Larsson’s trilogy (including “The Girl with the Dragon Tattoo”) is still going strong in the top 10. But the list keeps on going, ultimately offering 100 different recommendations. It’s got a great variety of authors, featuring books by everyone from Stephen King to Keith Richards. (And there’s even a new book by Mark Twain — a new edition of his autobiography.) I’ve noticed that my Kindle makes me want to set aside more time for reading.

And now Amazon’s “Best of May” web page makes it easier to find something to read!

Free Audiobooks for your Kindle!

Free Audiobooks for your Kindle

I just discovered a fascinating new web site that’s offering thousands of free audiobooks for your Kindle! It’s called LibriVox, and it’s offering over 4,200 different Kindle-ready audiobooks. And they’re adding hundreds and hundreds more every year…

In fact, they claim to be one of the world’s most prolific audiobook publisher, since every month they release up to 100 new audiobooks. The books are available in 33 different languages, and if you tried to listen to them all, one by one, it would take you a full 2 years and 251 days. “Our objective is to make all books in the public domain available, for free, in audio format on the internet,” they explain on their web site. And they’ve already recruited a community of thousands of talented volunteers who are working to make it happen.

“We love reading, love books, love literature…” explains one page, and it adds that they “think the public domain should be defended and enriched, we like free stuff, we like to hear people read to us, and we like reading to other people.” Even though there’s already millions of free e-books available in the public domain, the site’s creators firmly believe that there should also be a free audiobook version for every single one of those e-books. And it’s an inspiring vision which makes me want to wish them all luck.

“It’s fun, it’s a great community, it’s a rewarding public service to the world. And ‘nothing’ is in it for us, except the satisfaction of participating in a wonderful project.”

I’m not the only one who’s a fan of the site. One of the top free apps in Amazon’s new app store (for Android smartphones and tablets) is an audiobook apps from travelingclassics.com. And it gives you easy access to all of the LibriVox audiobooks, plus specially-edited versions of the audiobooks as well as professionally narrated and recorded titles. If you don’t feel like listening to audiobooks on your Kindle, you can also try installing them on your smartphone.

I enjoyed reading the app’s web page, just to read comments from other fans of the audiobook files. There was someone who was already on chapter 44 of a novel by Charles Dickens — and another who was listening to a reading of the original horror book Frankenstein by Mary Shelley. I’ve been reading the literary children’s classic, The Wind in the Willows, and I was delighted to discover that there were three different versions! I’ve enjoyed using the text-to-speech option on my Kindle — but this offers a nice twist. Now I’m actually hearing the same books being read by a live narrator!

Of course, it’s also possible to download audio versions of the current best-sellers from Amazon’s audiobook store, Audible.com. (I’ve been intrigued by the chance to hear authors reading their own works.) But I think
the Librivox site offers another way to experience the joy of words — by letting you hear them in the voice of someone else who loves the book just as much as you do. I wonder if I could take a long car trip someday,
and leave my Kindle in the passenger seat to read to me. And at least one blogger hints that it makes you feel like you’re part of an invisible community.

“Literature fans looking for something beyond Oprah Winfrey’s book club are discovering a new kind of club on the Internet…”

What’s Behind Amazon’s New Hiring Spree?

help_wanted sign

Amazon is suddenly hiring new employees for customer service centers in six different states. Is this yet-another clue that Amazon’s planning to release a tablet-sized computer soon?

Just Wednesday Amazon announced they were building a new customer fulfillment center in Washington — 500,000-square-foot facility creating “several hundred” new full-time jobs. But last week Amazon also tucked six different press releases onto their web site, each one advertising a new hiring campaign at Amazon’s order fulfillment centers in one of six different states. (“Candidates should be highly motivated with drive, ambition and a passion for providing customers a first-class shopping experience.”) The press releases cite new hiring in each of the following regions.

Phoenix, Arizona
Goodyear Arizona
Coffeyville, Kansas
New Castle, Delaware
Fernley, Nevada
Las Vegas, Nevada
Kentucky
Pennyslvania

The press releases are identical, except that there’s no mention of any technical support openings in the press release for Kentucky. And in addition, according to the Seattle Times “Amazon is looking for hundreds of additional technology workers for its expanding headquarters complex in Seattle’s South Lake Union neighborhood.

It’s hard to imagine why Amazon suddenly needs so many new employees all across the country — unless they’re anticipating a sudden spike in purchasing. And it seems to me that that “trigger” could be the release of a tablet-sized computing device. Amazon would pre-load the devices with a slick shopping application, and would probably offer ways to connect the devices into their discount shipping program. If Amazon were planning the release of such a device, they’d definitely want to build up their ability to fulfill the extra orders!

And there’s one reason why Amazon would need service centers all across the country. Amazon’s “Prime” shipping program specifically promises free two-day shipping on orders — and a discount on the even speedier one-day shipping. Maybe Amazon anticipates a flood of new tablet owners signing up for the Prime” program, making it even more important to fill orders from a nearby state, ensuring the speedy delivery times while reducing Amazon’s own shipping costs.

Of course, it’s possible that Amazon.com is just expanding beyond its current capability. “Many years ago, Amazon’s requirements reached a point where many of our systems could no longer be served by any commercial solution,” Jeff Bezos revealed Wednesday in a letter to shareholders, because “our key data services store many petabytes of data and handle millions of requests per second.” Maybe he’s learned a lesson — especially since this year Amazon’s sales have been 38% higher than they were for the same period a year ago. But it’s also possible that he’s learned a different lesson from Amazon’s experience with the Kindle.

Namely, the value of selling consumers a really cool device which lets them buy things from Amazon.com.

The Kindle Teams Up With Wal-Mart

Wal-Mart

“Starting this week, Kindle will be available in over 3,200 Walmart stores nationwide,” Amazon announced Tuesday. But instead of formally announcing the news in Amazon press release number KS7N87PRB8G6 they quietly tucked the news onto the Kindle’s page on Facebook at Facebook.com/Kindle — linking to a story on Amazon’s Kindle blog, The Daily Post.

“Most stores will have a Kindle on display so you can check out all the features before you buy,” the blog explained, noting that Wal-Mart isn’t the only chain store where you’ll now be able to purchase Amazon’s latest digital readers. “Walmart is the latest in a growing list of retailers offering Kindle, including Target, Best Buy, and Staples, among others.” (Since February, the Kindle has also been also available at the chain of 125 Fred Meyer stores.)

I had to smile when I read the news, because Wal-Mart had already worked the Kindle into a heart-warming community re-investment program. Since late 2010, In 100 different cities across America, Wal-Mart has been making donations to a charity dedicated to teenagers. (“Boys & Girls Clubs of America Getting Teens Excited About Reading,” read their official press release.) Walmart’s been giving $10,000 grants to 100 local chapters of the “Boys and Girls Club of America” — and some of them are using the money to buy Kindles!

The “Bright Spot” program was designed to launch a new reading initiative to get teenagers more interested in reading. (For example, in Stanton, California, the money will be used to help create a reading center, to train its staff, and encourage “intercommunity relationships.”) But in Central Arkansas, they’re also making Kindles available to the children — along with magazines and music. And the same thing is happening at a Boys and Girls club for teenagers in Lodi, New Jersey.

“Our goal is to make them avid readers,” the club’s executive director told a local newspaper, “which of course, leads to other things like higher learning,” His is one of three clubs in New Jersey receiving grant money, and they’ve used Wal-Mart’s donation to buy five different Amazon Kindles, plus a slew of printed (and teen-appropriate) books. The club is also using the money to fund fields trips — like to the New York Public Library — and to hire mentors for their program. (They’ve already got 66 middle school- or high school-age teenagers in their program.)

But I know that Wal-Mart was the world’s single largest public corporation last year — and that they’ve got 8,500 stores, in 15 countries (according to Wikipedia.) Their annual sales are actually close to half a trillion dollars, coming in at over $408 billion last year.

But it’s still nice to think that some of that money is going to encourage teenagers to read by buying new Kindles.

A New Free Kindle Game From Amazon!

Amazon Free Kindle game screenshot - Dots and Lines

Thursday Amazon released yet-another free game for the Kindle. It’s called Dots and Boxes, and it’s a very attractive rendition of one of the classic mathematical strategy games.

Amazon’s game was actually invented more than 150 years ago, by a famous French mathematics professor named Edouard Lucas. (According to Wikipedia, he invented another classic math game — the Tower of Hanoi puzzle — which was also recently adapted into a game for the Kindle 120 years after his death.) Lucas once discovered a 40-digit prime number by performing all the calcuations by hand! But what’s funny is that Lucas himself tried to market a version of “Dots and Boxes” back in the 1800s, saying the game’s author was “N. Claus de Siam” (which was really just an anagram for “Lucas d’Amiens” — acknowledging the city in north France, where he was born).

It’s a game which is traditionally played with a pencil and paper, but Amazon’s created a slick update. Players take turns drawing lines between the dots on a grid — and if a player’s line forms the fourth side of a box, a picture of an animal appears inside to show that they’ve claimed the entire square. “Your goal is to beat your opponent by completing more boxes than they do,” Amazon explain in the game’s instructions, but the game is surprisingly difficult. The first time I tried playing a game against my Kindle, the Kindle actually managed to beat me! (“Wow! The Kindle is really smart and very tricky,” posted one reviewer on Amazon.com.)

But I really liked how Amazon indicated which player had claimed the square — using either a lion’s head or the head of an elephant. There’s also a nice illustration of the two animals above each of the menus (which are framed with vines and flowers.) Even when you’re scrolling through the menus, the “selection indicator” is an elephant’s head on one side and an lion’s head on the other. I think it would’ve been fun if Amazon had just decided to call the game “Elephant Heads and Lion Heads.”

This makes the seventh free game that Amazon has released. (Less than a month earlier, Amazon released — Number Slide — and there’s also two free card-based games, Video Poker and Blackjack.) Amazon’s also released two (free) word games — Every Word and Shuffled Row — and of course, the first free game for the Kindle was Minesweeper. There’s a link built into “Dots and Boxes” that leads to Amazon’s own game page in the Kindle store where you can donwload all of their other free games to your Kindle.

This game brought back fond memories for at least one Kindle blogger. “I can remember being in the back of the car on a long trip with a large pad of paper with a 100 square grid playing with my sister,” remembers Michael P. Gallagher. In a review he posted to Amazon’s web site, he suggests that the Kindle version reminded him of some of that childhood drama.

“We were usually good to be a little more quiet for ten minutes or so until one or the other would get frustrated with losing, or gloaring a little too much with winning!”

Jeff Bezos speaks!


CEO of Amazon CEO Jeff Bezos


Here’s the most interesting Kindle-related thing that happened last week. When Amazon announced their quarterly earnings, CEO Jeff Bezos also issued a five-page personal letter addressed to Amazon’s investors. Its headline? “Why I, Jeff Bezos, Keep Spending Billions On Amazon R&D.”

In just the first three months of 2011, Amazon spent $579 million on “technology and content” costs, an increase of more 58% over the same period one year ago, according to Amazon’s quarterly report. But Bezos addressed that issue head-on, in a strongly-worded letter that felt confident and even a little boastful. “Walk into certain Amazon meetings, and you may momentarily think you’ve stumbled into a computer science lecture,” Jeff Bezos wrote, saying Amazon’s engineers are taking computer science beyond anything that’s taught in colleges todays. “Many of the problems we face have no textbook solutions, and so we — happily — invent new approaches.”

The letter was so positive, the Seattle Times even theorized that Bezos was trying to entice new technology workers towards the new job openings Amazon’s headquarters. But I liked seeing Bezos’s personal pride in his company as he argued that Amazon’s highly specialized technology “is deeply integrated into everything we do.” And the example he supplied? The Kindle — specifically, its Whispersync service, which now even serves Android phones, as well as Kindles which can go for weeks without connecting to Amazon’s network. Bezos proudly explained its complexity, describing Whispersync’s mission as insuring that “everywhere you go, no matter what devices you have with you, you can access your reading library and all of your highlights, notes, and bookmarks, all in sync across your Kindle devices and mobile apps.”


“The technical challenge is making this a reality for millions of Kindle owners, with hundreds of millions of books, and hundreds of device types, living in over 100 countries around the world – at 24 x 7 reliability… As a Kindle customer, of course, we hide all this technology from you. So when you open your Kindle, it’s in sync and on the right page. To paraphrase Arthur C. Clarke, like any sufficiently advanced technology, it’s indistinguishable from magic.

The letter offered a fun peek into the head of the man who runs Amazon — and it shows that he’s still got great confidence in Amazon’s futures. But my favorite part was how Bezos concluded his testimonial by republishing a letter that he’d written to investors in 1997, saying “Our approach remains the same, and it’s still Day 1.” Re-publishing it has apparently become a yearly tradition for Bezos, and it’s amazing
just how much of it remains absolutely applicable to the year 2011. And even 14 years later, it’s still an exciting read.

Here’s my favorite parts…


To our shareholders:

Amazon.com passed many milestones in 1997: by year-end, we had served more than 1.5 million customers, yielding 838% revenue growth to $147.8 million, and extended our market leadership despite aggressive competitive entry.

But this is Day 1 for the Internet and, if we execute well, for Amazon.com. Today, online commerce saves customers money and precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery…

We have a window of opportunity as larger players marshal the resources to pursue the online opportunity and as customers, new to purchasing online, are receptive to forming new relationships…Our goal is to move quickly to solidify and extend our current position while we begin to pursue the online commerce opportunities in other areas. We see substantial opportunity in the large markets we are targeting. This strategy is not without risk: it requires serious investment and crisp execution against established franchise leaders.

We believe that a fundamental measure of our success will be the shareholder value we create over the long term. This value will be a direct result of our ability to extend and solidify our current market leadership position…

  • We will continue to focus relentlessly on our customers.
  • We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions.

  • We will continue to measure our programs and the effectiveness of our investments analytically, to jettison those that do not provide acceptable returns, and to step up our investment in those that work best. We will continue to learn from both our successes and our failures.

  • We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages. Some of these investments will pay off, others will not, and we will have learned another valuable lesson in either case…

  • At this stage, we choose to prioritize growth because we believe that scale is central to achieving the potential of our business model…


The past year’s success is the product of a talented, smart, hard-working group, and I take great pride in being a part of this team. Setting the bar high in our approach to hiring has been, and will continue to be, the single most important element of Amazon.com’s success… we are working to build something important, something that matters to our customers, something that we can all tell our grandchildren about. Such things aren’t meant to be easy.

We are incredibly fortunate to have this group of dedicated employees whose sacrifices and passion build Amazon.com…

Amazon’s Special Kindle Sale for Mother’s Day

Amazon Kindle Mother's Day special

Amazon will give you a free $25 gift certificate if you buy a new Kindle during the next 11 days. It’s to encourage you to purchase a Kindle as a Mother’s Day gift — the offer ends at midnight on Mother’s Day, May 8 — and it only applies to the Kindle 3G and the large-screen Kindle DX. Now when you visit the Kindle’s page at Amazon.com, you’ll see the special offer written in pink at the top of the page.

“The Perfect Deal For Mom,” the headline announces…

The offer appears at the left of the page, below Amazon’s usual yellow “Add to Cart” button. Under the heading “Add Kindle Accessories,” there’s a very attractive offer — to “add a $25 Amazon.com Gift Card at no extra cost.” They’re limiting the offer to just one for each customer, and of course, if you return the Kindle, then Amazon will charge you the full cost of the $25 gift card before refunding the price of the Kindle. But you can also use the gift cards at the Amazon-owned fashion site, Endless.com (“Shoes and more,” reads their tagline, since the site also offers jewelry and designer handbags)

Amazon will mail the gift card and Kindle to the address that you provide during the check-out – but that’s just one way that they’re helping shoppers celebrate Mother’s Day. Amazon’s book blog, Omnivoracious, has launched a charming promotion in which they’ll provide personalized book recommendations for the perfect Mother’s Day gift. “If you tell us a bit about your mom’s reading habits — what kinds of books she likes to read, favorite authors, least favorite authors, hobbies… — we’ll get back to you with some books we think she’ll like, and a bit about why we think each one will fit.”

They’re promising to post a new response every day on their blog, urging readers to “ask us, stump us, amuse us!” You can contact the editors of Amazon’s book blog through the blog’s comments page, or by leaving a comment on their web page on Facebook. (And remember, you can subscribe to their blog on your Kindle for free.

I enjoy reading Omnivoracious, and their blog post even provides a helpful link to Amazon’s own page of Mother’s Day gift ideas.

And of course, Amazon’s Kindle is listed at the very top of the page…

How Jeff Bezos earned $1 billion in one day

Amazon's Jeff Bezos on the Kindle

If you’d invested money in Amazon’s stock, you’d be a little bit richer today. Amazon’s stock price shot up nearly 8% on Thursday, reaching a new all-time high. (In just 24 hours, Jeff Bezos’ net worth increased by more than $1 billion dollars….) “The shares have risen more than 20% in the last six weeks,” notes an article at Marketwatch. Investors on Wall Street apparently loved Amazon’s latest quarterly report, which show that in just the first 90 days of the year, Amazon sold $2.73 billion more than they did in the same period a year ago!

For the first three months of 2011, Amazon’s net sales had increased a whopping 38%, to $9.86 billion. If you looked at the last 12 months, Amazon’s operating cashflow also increased $250 million from the previous year. But they’ve also spent $420 million more — presumably, to grow their customer base — so Amazon’s total “net income” was 33% lower then the previous year. Still, a majority of brokers remain positive about Amazon, according to Marketwatch, with one reminding clients about Amazon’s commitment to “long-term investments at the expense of short-term margins.”

“Amazon has doubled its business in the past two years,” advised another broker at Deutsche Bank, “and may be on pace to potentially double it again in less than two years.” And citing Amazon’s earnings call, the Associated Press reported Amazon “is seeing ‘tremendous’ growth in demand, and that’s why it’s had to invest money in more warehouses and upgrading the technology that runs its Internet store.”

“We love inventing on behalf of customers,” announced Amazon CEO Jeff Bezos, “and have never been more excited about the long-term opportunities.” Then Bezos listed out everything Amazon has accomplished so far this year, “just to call out a few of the things we’ve been working on.” And it sounds really impressive when you lay them all out.

“In the last 90 days, we announced Kindle with Special Offers, Kindle Library Lending, Audible audiobooks on Kindle, Appstore for Android, Amazon for Windows Phone 7, Checkout by Amazon in both Germany and the U.K., a Kindle Store in Germany…”


There was also some interesting trivia about the Kindle buried deeper in the announcement — like the fact that there’s over 900,000 books in the Kindle store, and that 740,000 of them (82%) cost less than $9.99, “including 65 New York Times bestsellers.” Amazon’s press release also noted that there’s millions of free e-books available for the Kindle, and that last month saw the first single e-book to sell one million copies. (Stieg Larsson’s The Girl with the Dragon Tattoo.) Of course, not all the trivia was about the Kindle. In a letter to shareholders on Wednesday, Bezos also revealed that when Amazon builds a “product detail” page for a customer visiting Amazon.com, “our software calls on between 200 and 300 services to present a highly personalized experience for that customer.”

But here’s my favorite piece of trivia from Amazon’s latest round of earnings information. They revealed that they’re spending $1.6 million dollars a year just on security for CEO Jeff Bezos. Meanwhile, Bezos’s yearly salary is just $81,840 — though he also owns 20% of the company.

Which is why his personal net worth increased by more than $1 billion dollars when Amazon’s stock price shot up nearly 8% on Thursday.

Win A Free Tablet from Amazon!

New Amazon Android tablet computer contest

With all these rumors about a tablet-sized version of the Kindle, it’s nice to see that Amazon is also thinking about tablets. Monday they announced a special contest where you could win a tablet computer from Motorola (running the Android operating system). “In celebration of the many ways Amazon Prime members take advantage of FREE Two-Day Shipping on millions of items, we’re giving away some popular Prime-eligible items from A to Z,” a promotional announcement explained.

“This week A is for Android…”

To enter the contest, point your web browser to Facebook.com/Amazon to enter (and then click on the Sweepstakes link). The form asks for your e-mail address, name, and phone number — but of course, there’s a small catch. “If you click ‘Allow”’in the Request for Permission window that appears after you click ‘Enter,’ you will be providing ongoing consent to the Amazon.com Sweepstakes/Contest application, which may offer other sweepstakes and contests in addition to this one,” Amazon explains on the page. It’s not as bad as it sounds, since “You may change this consent at any time through your Facebook privacy settings.”

And it turns out that Amazon isn’t going to contact me 26 times, to remind each week about its A to Z contest. (“Come back next week to enter again for your chance to win the next prize,” the sweepstakes page urges when you first enter the contest.) Instead the sweepstakes only goes for eight weeks, with eight different items being given away in alphabetical order. So I don’t mind the extra eight reminders, since apparently it means I could end up with a free Android tablet computer! And during the week of May 16th, the prize is even going to be a free Kindle!

The prizes get even better as the contest winds up in June, with a $797 digital Nikon camera (“P” for photography), and then an X-Box the next week (“V” for video games). And Amazon concludes their alphabetical contest with a “Z” item during the week of June 13th — a $1,000 Amazon gift certificate “for your choice of the ‘zillions’ of things you can find at Amazon.com.” But is this also another hint about Amazon’s plans for the Kindle? It’s not just that they’re trying to get people excited about an Android-powered tablet device. They’re trying even harder to excite people about Amazon’s $79-a-year “Prime” shipping service.

One rumor has it that Amazon plans to lower the price of the Amazon Kindle to anyone willing to pay the Prime program’s yearly fee. And now it looks like Amazon is putting some real muscle into promoting the program. Are they seeing this as a stepping stone to something even bigger? It’s got me wondering if Amazon is planning a big announcement in eight weeks, when their Prime-promoting contest finally ends.

Maybe they’re trying to attention to the Prime shipping program — right before they offer Prime subscribers a new, big discount on Kindles this summer.

Amazon releases a new Kindle commercial – and more!

Girl in Amazon Kindle vs printed book ad

I always get excited when Amazon releases a new commercial for the Kindle. And this time it’s just one of several interesting new videos that Amazon is making available online!

Their new Kindle ad probably belongs in a time capsule, because it seems to capture the exact moment when the way we read starts to change. In a breezy conversation, a young blonde woman complains that “I only read real books” to a young man holding a Kindle, which starts a conversation about how the printed book doesn’t have any advantages over a Kindle.


“Oh, I’m reading a real book.”

“I can read my book in the sun, where there’s a lot of glare.”

“Well, so can I. See? The screen looks just like a paper book, so it’s great for reading in bright sunlight.”

“But you can’t fold down the page when you want to save your place.”

“My Kindle does that for me.”

“But you don’t get the rewarding feeling of actually folding down the page. [She dramatically reaches her arm forward to bend down the page’s corner, and smiles a forced smile] Ahh…

Then there’s an awkward pause where the two exchange significant glances, and then woman asks to borrow the man’s Kindle.


“Wow. The screen looks amazing.”

“Yeah…”

It’s the first ad where Amazon has touted the new lower prices of the ad-supported devices at the end of the commercial. (“The all new Kindle,” reads the ad’s closing shot.”From $114.”) The commercial will be broadcast for the first time on TV tonight, but this morning Amazon slipped a “sneak preview” link onto the Kindle’s official page on Facebook (at Facebook.com/Kindle). Within a few hours, over 1,600 people had clicked the Facebook icon indicated they liked the new ad. (Although one woman in England seemed to be grateful that it was different than an earlier Kindle ad, posting “As long as it hasn’t got a dog licking a kindle…”)

You can watch the new ad at YouTube.com/Kindle – but it turns out it’s not the only new video that Amazon is making available. In a press release this morning, Amazon announced they’d created a new web page called The Backstory. (“Find author interviews,” its tagline promises, “and essays, guest reviews, recipes and much, much more.”) And to give the new page a big launch, Amazon is featuring five video interviews with authors, including celebrity chef Tom Douglas and Gossip Girl producer John Stephens (as well as authors Joshua Foer, Holly Black and Cassandra Clare.) They’re calling the series Author Interviews @ Amazon, and there’s many more authors to come. “New author interviews will be announced via the Amazon.com Books Facebook page,” the company explained in a press release this morning, “and on Omnivoracious.com, the Amazon.com Books blog.”

Amazon will even let you post questions for the authors on the Facebook page, or e-mail your questions to authorinterviews@amazon.com. (The final interviews will also be available on the book’s “detail” page at Amazon.com.) “We’re extremely lucky to have fascinating and talented authors gracing our hallways here at Amazon and taking time to chat with us,” Amazon’s Managing Editor of books said this morning.

“We love these conversations so much that we wanted to share them with our customers.”

New Kindle ad –             youtube.com/Kindle
Author Interviews –     amazon.com/thebackstory

More Clues That Amazon is Building a Tablet


It’s the question that won’t go away – but some technology pundits think they see more clues. Just yesterday Amazon updated its “Kindle for Android” app so it works better on the tablet-shaped computers that compete with Apple’s iPad. “The update adds a new integrated shopping experience designed specifically for tablets,” reported PC Magazine, and Amazon has also added a new tablet-shaped layout for newspapers and magazines, “and other upgrades that take advantage of the larger screen.”

Now another article at PC Magazine asks, “Is Amazon preparing to launch an Android tablet?” And they cite the predictions of Peter Rojas, the co-founder of two of the top technology blogs — Gizmodo and Engadget. “It’s something of an open secret that Amazon is working on an Android tablet,” Rojas writes, “and I am 99% certain they are having Samsung build one for them.” He seems like he could have some inside information, especially since Gizmodo is one of the ten most-popular technology blogs on the Kindle, and one of the Kindle’s top 30 best-selling blogs.

Rojas believes Amazon has assembled everything they need to stock a tablet with popular content, including music downloads, video, and now even an app store. And easy shopping could help Amazon subsidize the costs of their new device, making them even cheaper to sell. “Amazon understands what’s at stake,” Rojas believes, adding “they have shown with the Kindle that they can produce a great product and then expertly tie that product into a content platform.” Rojas estimates that Amazons new tablet-sized device would be released as soon as this summer. “They have all the pieces in place, now we wait to see what they do with them.”

And PC Magazine suggests another interesting possibility. Last week Amazon released a cheaper, ad-supported version of the Kindle, even though “Amazon doesn’t need to lure people further; the Kindle is Amazon’s best-selling device of all time.” Their reporter suggests this may be the first stage of a plan to attract advertisers for other devices. “If Amazon subsidized a tablet with advertising, it might be able to sell the device at a cheaper, more competitive price.”

“It’s obvious from Amazon’s most recent moves that the company is moving toward Android,” the magazine concludes, “and everything else the company has done lately matches perfectly with a coming launch of a tablet device…. The tablet’s place is ready; now all Amazon needs is an actual product.”

It’s a theory that’s been echoed by others, including the creator of the bookmarking site InstaPaper. But there’s even support for an Amazon tablet within the community of technology experts. Last month, Forrester Research concluded that it was Amazon which had the best chance of competing with Apple’s iPad. (“[W]e see a market that’s ripe for disruption,” wrote analyst Sarah Rotman Epps, adding “by Amazon in particular.”) Surveys showed that 24% of consumers would consider purchasing an Amazon tablet, versus just 18% who said the same thing about Motorola. And 28% even said they’d prefer to buy a tablet-sized computer from Amazon rather than a phone company.

It an idea that seems to make a lot of sense. (If Apple insists on a cut of any e-book sales that happen on an IPad, Amazon could simply start selling their own competing tablet-sized device!) But it’s hard to predict the future, especially with different pundits offering so many exciting what-if scenarios. For example, Monday eWeek tracked down an analyst at Gartner who said he still prefers an even juicier rumor about how the next Kindle will be sold.

“It is more likely that Amazon will make the Kindle free to Amazon Prime subscribers and then make their money selling ebooks!”

Amazon Employees Write Books about Amazon!

Dilbert and Dogbert

It seems like a rare treat. One Amazon insider has finally released a book called “Inside the Giant Machine,” about what it’s like to work at Amazon.com. Yesterday a press release appeared about its second edition, which promises new details about “the inner workings of Amazon.com and the company’s competition with eBay…”

But it turns out it’s just one of several books by former employees about life at Amazon’s corporate headquarters. And as a Kindle owner, I found that they’re all surprisingly fun to read.


Book cover of Amazonia by Amazon employee James Marcus

Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut

James Marcus remembers interviewing for a job in “a low, inauspicious building south of the downtown, next to a barbecue joint whose vinegar-scented fumes I could smell the moment I hit the sidewalk.” Marcus was Amazon employee #55, back when Amazon’s yearly sales were just $16 million a year, and he provides “a captivating, witty account of how the fledgling e-retailer transformed itself,” according to Publisher’s Weekly. At the age of 37, he was the oldest person in the room when he arrived at what he describes as a book warehouse with offices, and the book opens with a fascinating description of how ambitious Jeff Bezos had likeably interviewed him. (“He had none of Bill Gates’s pasty paranoia…”) Marcus even tours the warehouse — snooping on individual customer orders. “Forget heterosexual, plain-vanilla porn (of which there was a great deal)… In cyberspace, I could see, there was no love that dare not speak its name…”

It’s an inspiring read, because even back then he could see that Amazon was intent on changing the world, and “Their sense of having grabbed history by the horns was almost palpable.” Publisher’s Weekly even noted a kind of nostalgia in his book for the early days of Amazon, as Marcus writes about their warehouse across from the world headquarters of Starbucks and the exhiliaration they seemed to feel. “It made them slightly giddy and enormously tired.”

And as he walks his future co-workers back to their offices, “The breeze had shifted and the barbecue fumes were again in evidence.”


Book cover - man with dog bone in mouth - 21 Dog Years - Doing Time at Amazon by employee Mike Daisey

21 Dog Years: Doing Time @ Amazon.com

In 2002, Mike Daisey released a 240-page memoir about his own time at Amazon. In fact, he’d already created a one-man theatrical show in Seattle about his experiences, according to a review by Library Journal, which jokes that Amazon may be haunted by their decision to hire Daisey back in 1998. (Daisey writes that “Amazon and I started in Seattle at about the same time,” and addds that “To give you an idea of how clueless I was, I had originally assumed that Amazon was a lesbian Internet bookstore, owing to the historical origins of the word Amazon along with the company’s reputation for being ‘progressive.'”) Daisey appears to have been one of the first few hundred employees at Amazon, and his book is a fast-paced and funny read, with lots of very entertaining gossip. Here’s how he remembers a presentation for potential new Amazon employees.

“The four Amazonians who came to speak with us had the clearest, cleanest skin that I’d ever seen… I would never see those people again in my entire time at Amazon. I assume they worked for a black-ops section that specialized in providing fake employees who are startlingly sharp, attractive, and painfully fit.

“We settled back and they began to talk about Linux tools and server uptime, and I suddenly realized that these people were geeks. Serious computer geeks who looked and smelled great…from the way the sexy tech workers talked about Amazon.com, it appeared I’d really missed the boat….

“These tech-savvy, attractive, and well-spoken workers appeared blissfully happy… The opportunity to be near them, surrounded by their coolness and learning from them while being paid, sounded like heaven in itself. If I couldn’t be a geek, at least I could be in their company. And what a company! Though I hadn’t known who they were until that day, I was convinced they were making history… I had a vague sense of riches, of future glory…”

But soon he’s talking about his inevitable disillusionment. (“Doing Time @ Amazon.com” was the book’s original subtitle, though it was later apparently changed to “A Cube-Dweller’s Tale.”) Library Journal calls his book “an eye-opening testament as to how truly dysfunctional a dot-com can get,” noting that Daisey describes his work environment as “gothic” and spills the beans on some unusual phone calls that came in to Amazon’s customer service. And they acknowledge that his insider stories about life at Amazon are all “quite funny.”

Interestingly, that book isn’t available as an e-book on Amazon’s Kindle — though you can buy it as an audiobook.


Inside the Giant Machine - Amazon insider e-book cover

Inside the Giant Machine

“Behind Amazon’s quirky smile logo lurks a cold and calculating giant machine,” claims the book’s description, promising an e-book filled with poetry that “makes us feel the vitality of the Hi-Tech worlds of California and Seattle.” The first section of “Inside the Giant Machine” is an e-mail the author had sent in 2002 to his friends, describing a late-night success at his own startup company. That company’s success leads to a merger, after which “we ended up with two VPs of Technology — which was one too many,” and soon he’s also looking for a new job in Seattle. It feels like this book was inspired (if not modeled) after some of the earlier books by Amazon employees.

In fact, one of his most interesting revelations is that when he was hired Amazon actually mailed him copies of Daisey’s book “21 Dog Years: Doing Time @ Amazon.com” and James Marcus’s
“Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut” (along with three books about Seattle). This book was was written using a pseudonym (“Kalpanik S.”),so there’s no way of knowing for sure that it’s really by an Amazon employee. But he does sound like a true “Amazonian” when he writes that Amazon founder Jeff Bezos “sincerely believed that his cult was changing the world and I wanted to be part of this revolution, and change the world!”

It’s a short book — the print edition is just 128 pages, and at times it does feel a little bit skimpy. (The last 10% is just “back matter” — copyrights, “works cited,” a selection of “acclaim” for the book, and a list of the author’s other books (including an excerpt). There’s also a “color interior” paperback edition with “approximately 80 color photographs, including several panoramic shots of Seattle!” But at least one reviewer at Amazon.com noticed the same thing that I did: that the book itself has a higher-than-usual number of typos. (Example?” Amazon’s young, sharp minds still want you prove to yourself to them.”)

I was intrigued by the chapter titles (like “The hacker who loved me” and “things start to fall apart”), and some of his photographs (like the Seattle skyline) look very attractive on the Kindle’s black and white screen. But sometimes it it feels like the author just re-published some of his old e-mails to friends. I asked myself if I should ultimately see that as a bug or a feature. You could argue that it makes the book feel more like one man’s personal story — and it’s genuinely fun to read the moment when the former Amazon employee has a revelation, that “suddenly publishing a book was easily within my reach.

“All I needed to do was combine those various pieces, fill in the gaps, polish the material, and hire an editor!”

There were a few lines that made me laugh out loud, but the author’s first chapter about his startup also rises to a poignant conclusion. “We want to change the world, though, and that is never easy. The world is usually very reluctant to change, especially at the pace startups want it do so.”

And then another future book-author heads off for his fateful two-day job interview at Amazon.com.

The Perfect Free E-Book for Spring

Wind in the Willows - Rat and Mole on the River

Today I started reading The Wind in the Willows, a wonderful classic tale about the society of animals that lives along the riverbank — including a mole, a badger, a rat, and a toad. It’s available as a free e-book in Amazon’s Kindle store. But it turns out the book has a fascinating history almost as good a story as the book itself.

Author Kenneth Grahame was the secretary of the Bank of England until the age of 49, according to Wikipedia. He hadn’t written a work of fiction in 10 years, but based the book’s most memorable character, Mr. Toad, on his enthusiastic eight-year-old son, Alastair. The book would become a fondly-remembered classic, mixing its funny story with adult allegories celebrating the joy of springtime and the beauty of the great outdoors. “When I was very young…” remembered one reviewer on Amazon, “our school master used to read to us from Wind in the Willows. The stories had a magical quality and a few weeks ago, as a somewhat older person, I got to wondering whether they would still have that sense of enchantment that held us so captivated all those years ago.

“I was NOT disappointed….”

Later A. A. Milne, the author of Winnie the Pooh, joked that “Reading these delicately lovely visions of childhood, you might have wondered that he could be mixed up with anything so unlovely as a bank; and it may be presumed that at the bank an equal surprise was felt that such a responsible official could be mixed up with beauty.” Grahame was in his mid-60s by the time Milne first published his first Pooh story, though Milne once wrote that “I feel sometimes that it was I who wrote it and recommended it to Kenneth Grahame.” Later, when Grahame was 70 years old, A. A. Milne adapted Grahame’s book into a stage play (called “Toad of Toad Hall”), and one night the two men even shared a theatre box together.


He sat there, an old man now, as eager as any child in the audience, and on the occasions (fortunately not too rare) when he could recognise his own words, his eyes caught his wife’s, and they smiled at each other, and seemed to be saying: ‘I wrote that’ — ‘Yes, dear, you wrote that,’ and they nodded happily at each other, and turned their eyes again to the stage.

Milne later wrote an introduction for the book, remembering that it “was not immediately the success which is should have been.” But he also remembers that almost instantly Grahame had attracted some impressive admirers. In 1909, in one of his last month’s in office, Theodore Roosevelt, the president of the United States, took time to write a personal letter in 1909 thanking Kenneth Grahame for his book. (“I felt I must give myself the pleasure of telling you how much we had all enjoyed your book…”) He’d been a bigger fan of Grahame’s earlier books at first, but wrote that “Mrs. Roosevelt and two of the boys, Kermit and Ted, all quite independently, got hold of The Wind in the Willows and took such a delight in it that I began to feel that I might have to revise my judgment.


“Then Mrs. Roosevelt read it aloud to the younger children, and I listened now and then. Now I have read it and reread it, and have come to accept the characters as old friends… Indeed, I feel about going to Africa very much as the seafaring rat did when he almost made the water rat wish to forsake everything and start wandering.”

Six weeks later, Roosevelt left office — and embarked on a safari of Africa.

Theodore Roosevelt and elephant on African safari

Americans may remember that when Disneyland opened in the 1950s, one of its first rides (“Mr. Toad’s Wild Ride”) was inspired by Disney’s cartoon version of Grahame’s book. But what’s less-known is the trouble that Walt Disney had in filming the story. It was intended to be one of his studios first animated movies, just four years after Snow White (their first feature-length cartoon), according to Wikipedia. Unfortunately, the story’s plot violated the Hays Code, the notorious film-production guidelines which covered all American movies.

In the book, Mr. Toad ultimately steals (and crashes) a motor car. And while he goes to jail, he escapes, and remains a misguided but sympathetic character throughout the story. “The sympathy of the audience should never be thrown to the side of crime, wrongdoing, evil or sin,” the Hays Code insisted. Disney’s version ultimately had to be re-written so that Mr. Toad was instead wrongfully framed of stealing the motor car.

Unfortunately, World War II then interrupted the film’s production (as many of Disney’s animators were drafted into the military), while also putting a strain on the studio’s finances. In the end, it took eight years until a shorter version of the cartoon was released instead, with Mr. Toad’s adventures bundled with the animated version of another classic story — The Legend of Sleepy Hollow.

Mr Toad from cartoon

The seventh chapter of Grahame’s book — “The Piper at the Gates of Dawn” — proved to be especially popular. It describes the mole and rat searching for a lost animal, and instead having an almost religious experience when, off in the woods, they hear the distant music of Pan. It was the favorite chapter of A. A. Milne’s wife, remembers his son Christopher, who wrote that she “read to me again and again with always, towards the end, the catch in the voice and the long pause to find her handkerchief and blow her nose…” And 60 years later, in 1967, the rock band Pink Floyd used its title as the name of their debut album.

But here’s the most lovely piece of trivia about the book. Apparently because of his books’ popularity, Grahame was eventually able to retire to the countryside by the River Thames.

And he was finally able to enjoy the idyllic county life that he’d described so lovingly for his own characters.

Wind and the Willows - Ratty and Mole on the river

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