She finally bought a Kindle! For five months, Amazon’s been running a series of ads where a patient young man talks to a blonde woman about his Kindle. But Wednesday Amazon released a new ad — the fourth in the series — where she finally admits she bought a Kindle for herself!
Within two days, it had already been viewed nearly 100,000 times on YouTube, as Amazon’s announcement about four new Kindles finally intersected the series of ads. “I’m very happy to be a part of them,” the actress posted Wednesday to her Twitter feed (adding “Can’t wait to hear what else they announce.”) And she also posted a funny story about her honeymoon last month in Greece. “Excited 2 find 1 Greek who owns a #kindle & will let me use his charger.
“Tried 2 tell him I kindle girl he said ‘I kindle boy!’ hmm.”
I’ve created a shorter URL where you can watch the ad online, at tinyurl.com/SheBuysAKindle . So what happens in the newest ad? Here’s a transcript. It opens when the young man sees the blonde woman smiling, with a red ribbon wrapped around a new, gray Kindle.
“What’s up, happy pants?”
“I just bought my dad the new Kindle. $79.”
“You?! A Kindle? Really?”
“No. Me, two Kindles. Really…”
“You’re going to give your dad two Kindles?”
“No, of course not.”
“Who could you have possibly have bought the second Kindle for.”
“Okay, it’s for me. It’s only $79.”
“And?”
“And it reads just like a paper book.”
“And…?”
“It’s better to receive than to give.”
“I don’t think that’s how it goes.”
“Close enough.” (She jiggles the two Kindles…)
“All-new Kindle only $79,” reads the final shot of the ad. And here’s an interesting piece of trivia. Though she seems a little ditzy, the book that the woman is reading on her Kindle’s screen is Unbroken: A World War II Story of Survival, Resilience, and Redemption. And in real-life, the actress started college at the age of 13, and at 15 became one of the youngest students ever admitted to UCLA. (Plus — judging from her Twitter feed — she already owns a Kindle.)
Part of me wonders if “What’s up, happy pants” will become a new catchphrase. (“I think that’s a seriously strong double entendre,” says my girlfriend.) But I really enjoyed the ad — and it looks like it’s already getting people excited about the new low cost of a Kindle. “That’s cheap enough for me to consider buying one,” reads a comment posted on YouTube.
“Thanks, Amazon!”